Topgolf opening its new tech-enabled sports and entertainment venue south of Seattle this week – GeekWire

2022-08-08 07:16:17 By : Mr. James Zhang

by Kurt Schlosser on July 25, 2022 at 4:26 pmJuly 31, 2022 at 9:28 am

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FOLLOW-UP: Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle

Topgolf is ready to swing into action south of Seattle at its latest tech-enabled golf facility, with an opening planned for Friday in Renton, Wash.

The sports and entertainment company’s 78th venue is its first in Washington state and it will feature three levels and 102 open-air hitting bays. Topgolf is also bringing Toptracer, its ball-tracing technology which powers the high-tech driving range experience so golfers can play such games as “Angry Birds” and “Jewel Jam.”

Along with a mix of food, drink and music, the location will also have indoor Swing Suite simulator bays powered by Full Swing technology, for another way to play golf and other sports games.

“Bringing our technology-enabled golf experience to players across the greater Seattle area where tech is at the center of everything is something we have been looking forward to for many years,” Topgolf COO Genifer Gray said in a news release.

Topgolf is touting the company’s first skylit central atrium architectural design at the Renton location. With seating, yard games and a giant video wall, the atrium creates a hangout spot that connects the gaming experience to the patio, bars and roof terraces.

Topgolf Renton-Seattle, first announced in August 2021, will be located off Logan Avenue near Boeing’s factory and The Landing, a sprawling shopping and dining development that opened in 2007.

The company first arrived in the Seattle area in January 2020 with its first-ever “Lounge by Topgolf” concept, an indoor facility that combines virtual sports with food and beverage offerings. The 9,200 square-foot lounge is located on the second floor at Kirkland Urban, a 1.2 million square-foot mixed use development just east of Seattle in Kirkland, Wash. Google purchased the site in September 2019.

Topgolf says it will employ approximately 500 associates at the Renton facility.

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