Snapchat is launching a new feature that allows users to reply directly to creators' videos in Spotlight — its TikTok-like video feed — as a way of commenting on videos, Axios has learned.

Why it matters: Commenting has become one of the most requested features on Spotlight since Snapchat launched the product in November 2020. Competitive video features, like TikTok and Instagram Reels, have comments.

Yes, but: "Spotlight Replies," as the feature is called, will be different from competitors in that they won't be public by default, a spokesperson confirmed to Axios.

Details: The new reply feature will be tested in New Zealand beginning Thursday, before eventually being rolled out globally to all Snapchat users.

The big picture: Snapchat's focus on content moderation and safety has helped the tech giant avoid some of the scrutiny its Big Tech peers have faced when it comes to issues like misinformation, harassment and bullying.

What's next: Testing for Spotlight Replies will expand to more markets over the next several months.